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Executive Coaching

Executive coaching for the leaders who set the direction.

One-to-one coaching for Directors stepping up to VP, VPs, SVPs, and C-suite executives. Your coach has held the seat you’re stepping into and does not teach from a textbook.

What do executive coaching services include?

Executive coaching services pair a senior leader with a credentialed coach in a structured engagement. A full service includes a DISC or 360° assessment, a written plan with three to five measurable goals, twice-monthly one-to-one sessions, between-session access, and formal impact measurement. Stratos Coaching provides executive coaching for Directors, VPs, SVPs, and C-suite executives, delivered by coaches who have held senior leadership roles themselves.

The return is measurable. In the ICF and PwC Global Coaching Client Study, companies reported a median ROI of 700%, and 86% at least made their investment back. A separate MetrixGlobal study measured 788%. See the full cost breakdown.

Two professionals in a focused conversation in a high-rise office with a city view
The Real Challenge

The skills that earned the promotion are not the skills the role now demands.

The higher you go, the less the job rewards being the best operator. It rewards judgment, alignment, and holding your point of view among other strong ones. Most senior leaders hit that wall alone, and mistakes at altitude cost quarters, not weeks.

Director → VP
The first 90 days after a VP promotion
You go from owning execution to owning strategy, with no playbook. It is the least-supported, most consequential jump, where new VPs win or lose the team’s trust.
VPs & SVPs
Running the room you used to sit in
You influence at the ELT level, manage last quarter’s peers, and think enterprise-wide. The technical wins that got you here stop scaling.
C-Suite
The decisions with no clear answer
Board dynamics, enterprise bets, and calls no one else can make with you. Problems get more ambiguous, and the audience is a board, not a manager.

Which altitude are you coaching for?

Director to VP, VP to SVP, or C-suite: tell us the transition and we will map an engagement for it.

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Senior executives in a focused discussion in an executive office
How We Work

The Altitude Framework: a structured partnership, not open-ended conversation.

Our coaches are current and former C-suite leaders with 25+ years of experience in board dynamics, peer politics, and difficult first 90 days. Every engagement runs on The Altitude Framework: we establish where you operate today, define where the role needs you, and build the cadence that turns insight into new behavior.

Assessment & baseline
A DISC or 360° assessment shows how you operate today (your Point A). We then set the goal the engagement is accountable for (your Point B).
Structured 1:1 sessions
Typically two 60-minute sessions a month on the live situations you face now, not abstractions. We coach the person, not just the problem.
Practice between sessions
You try new behavior where it counts (the board meeting, the skip-level, the hard conversation), then debrief it. Practice, not knowledge, changes what you do.
Measured against a baseline
A midpoint review and a close, both measured against the goal set before session one. Observable change typically appears in 60–90 days, with durable results by around 180.

Want the framework applied to your situation?

Twenty minutes is enough to map your Point A, your Point B, and the cadence to close the gap.

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A diverse group of senior executives collaborating around a table
Proof

Coaches who’ve sat in the seat — and leaders who felt the difference.

Your coach has held a role at or above your altitude in an enterprise organization. You get a peer who can pressure-test your thinking, not a generalist working from theory.

“I was six weeks into the SVP role and still running my old job. My coach helped me see that the problem wasn’t workload — it was that I hadn’t built an operating model for the new altitude. Within two months, I had a completely different relationship with my time and my team.”
SVP of Engineering
“Two review cycles in a row, the feedback was ‘lacks executive presence.’ Vague and frustrating. Stratos Coaching broke it down into specific, observable behaviors I could actually work on. My CEO noticed the shift before I did.”
VP of Product
“I don’t use my coach for crises. I use them as a strategic thought partner. Before board meetings, before difficult conversations, before the decisions that don’t have clear answers. It’s the highest-value relationship in my professional life.”
Chief Operating Officer

Ready to work with a coach who’s sat in your seat?

We match you with a coach who has operated at or above your altitude. No generalists, no theory.

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Engagement Formats

Scoped to what you need to change — and by when.

Every engagement is built around your specific transition, not a generic package. Three common shapes:

6 months
Transition Engagement
Built for one altitude change: a new VP or SVP role, a first 90 days, or a mandate to prove. Assessment, a measurable goal, and a cadence to close the gap.
12 months
Annual Partnership
Sustained development as the role evolves. The compounding option for leaders investing in their own capability.
Ongoing
C-Suite Advisory
A confidential thinking partner for chief executives and senior officers on board relationships, enterprise direction, and decisions with no easy appeal.

Engagements are custom-priced to the leader and the mandate, and you get the exact number in one 20-minute call. Industry ranges are in our cost of executive coaching guide.

Not sure which format fits?

Six months, twelve, or ongoing advisory — the right shape depends on what you need to change and by when. One call settles it.

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Senior leaders in a professional strategy discussion
Executive Coaching Services, Explained

The complete reference — what it is, what’s included, and how to choose.

What a Director, VP, SVP, or C-suite buyer (or the L&D team buying for them) needs to evaluate an executive coaching service.

Executive coaching services, defined.

Executive coaching services are contracted engagements in which a senior leader works one-to-one with a coach. The work targets the judgment, communication, and decisions their current or next level demands. A complete service includes diagnostics, a written development plan, private sessions, between-session access, and impact measurement.

The biggest difference between providers is whether the coach has personally operated at or above the leader’s altitude.

Key Takeaways
  • A full executive coaching service has five parts: diagnostics, a development plan, sessions, between-session access, and measurement.
  • Providers fall into four categories: global consultancies, boutique specialist firms, independent coaches, and platform marketplaces. Each trades cost against altitude fit.
  • Industry rates: $300–$1,000+ per session, $5,000–$20,000+ for a six-month engagement, and $15,000–$65,000+ annually for C-suite advisory.
  • Coaching produces a 700% median ROI in the ICF/PwC study; a separate MetrixGlobal analysis measured 788%.
  • The disqualifying question for any provider: has this specific coach (not the firm) held a role at or above mine?
Scope

What is included in executive coaching services?

A complete executive coaching service has five components, and providers offering only the third are selling sessions, not a service.

1. Intake and diagnostics. A read of where the leader operates today versus where the role needs them. Strong providers use an instrument such as DISC, often with 360° stakeholder feedback, which is frequently billed separately and typically adds $2,000–$7,000.

2. A written development plan. Three to five measurable goals tied to the leader’s role and time horizon, not a generic competency model. A provider that cannot show a sample plan is improvising.

3. Recurring private sessions. Typically two one-hour sessions per month over a six-, nine-, or twelve-month term. Shorter terms rarely produce durable change.

4. Between-session access. The board paper lands Thursday; the meeting is Monday. Much of the practical value sits here, and lower-cost services often omit it.

5. Impact measurement. A midpoint review, a wrap-up review, and ideally a follow-up survey months later, so leader and sponsor can tell coaching from conversation.

Executive coaching is non-clinical professional development, not therapy. A responsible provider refers clients to a licensed mental-health professional when needed. Our comparison of coaching, mentoring and consulting lays out the distinctions.

Categories

What types of executive coaching services are there?

Executive coaching services are usually organized by the leader’s altitude and the transition, not by industry.

Leadership coaching supports a leader moving to a materially different scope, most often from running a function to leading leaders. It is the highest-demand category, and the first ninety days weigh most. See coaching for VPs and SVPs and the first 90 days at a new altitude.

C-suite and board-facing coaching focuses on enterprise judgment, board and ELT communication, and the isolation of the top job. See C-suite coaching and board communication.

Corporate and sponsored coaching is bought by an L&D function, Head of Talent, or CHRO for a cohort of leaders, under an annual agreement with one invoice. See corporate coaching, leadership training programs, and how training programs compare with executive coaching.

AI-assisted coaching is a distinct tier that lets leaders rehearse a hard conversation at eleven at night. It is not a replacement for a human coach in a high-stakes transition. See Stratos Coaching AI.

A senior leader and an advisor in a focused one-to-one discussion
Market Structure

How do executive coaching providers differ?

Four categories of executive coaching provider serve this market. The larger the firm, the stronger the process and the weaker the guarantee about who your coach will be. See how to choose an executive coaching firm for the full firm-level checklist. For how an engagement runs from intake to close, see how executive coaching works.

Provider type Strength Trade-off
Global consultancies Assessment depth, global coverage, procurement-friendly Highest cost; your coach comes from a large bench and may never have held your role
Boutique specialist firms Deep fit for one altitude or transition; you usually meet your coach before signing Limited capacity; less useful for a large multi-country cohort
Independent coaches Direct relationship, flexible terms, often the lowest rate Quality varies widely; measurement and diagnostics are often absent
Platform marketplaces Fast matching, scalable, transparent pricing Built for volume at all levels; rarely right for a senior transition

The category matters less than one question: has the specific coach you will be working with operated at or above your altitude? Ask for that person’s operating history first.

Investment

How much do executive coaching services cost?

Industry ranges for executive coaching services are $300–$1,000+ per session, $5,000–$20,000+ for a six-month engagement, and $15,000–$65,000+ annually for C-suite advisory work. Organizations budgeting through an L&D function typically plan $10,000–$15,000 per leader per year. A 360° assessment, where offered as an add-on, typically adds $2,000–$7,000.

Price tracks the coach’s operating background, not the session count. A coach who has run a $500M P&L brings judgment about your situation; one with only a certification brings general frameworks.

On return, the ICF/PwC study found a median return of 700%, and a separate MetrixGlobal analysis measured 788%. Roughly 70% of coached executives show measurable performance improvement.

Treat headline multiples with scepticism. The stronger case is the downside: a derailed senior leader costs far more than the engagement that prevents it. Our full cost guide and ROI analysis work through both sides of the arithmetic.

Selection

How do you choose an executive coaching service?

Six questions separate executive coaching services quickly. Ask them in this order.

1. Has my coach held a role at or above my altitude? The individual, not the firm, is the strongest predictor of a useful engagement.

2. Do I meet my coach before I commit? If matching follows signature, you are buying the firm’s bench.

3. What is measured, and when? Without a midpoint review and a wrap-up, a provider cannot notice when an engagement is not working.

4. What is genuinely included? Diagnostics, plans, access, and measurement are often extras. Get the full number before comparing.

5. How long is the minimum term? Anything under six months rarely survives contact with a real quarter.

6. What happens if the fit is wrong? A confident provider states its reassignment policy without being pushed. For a longer walkthrough, see our guide to choosing an executive coach.

Have a specific situation in mind?

Tell us the altitude and the transition. We will say honestly whether coaching fits and what an engagement would look like.

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Who you will be working with

Every Stratos Coaching engagement is led by a former C-suite or SVP operator with 25+ years of enterprise leadership experience. Each coach holds the Certified Executive Coach (CEC) credential and has sat on the other side of the promotion decision.

There is no associate handoff and no rotating roster. The coach you meet on the complimentary altitude call coaches you from the first session to the last.

Our track record page answers two questions this page tells you to ask any provider: how coaches are matched and how progress is measured. It also shows the week-by-week engagement calendar.

See our documented engagement outcomes →

What Stratos Coaching does not claim

  • We are not an enterprise coaching platform. We do not deliver coaching at organisation-wide scale or run standardised curricula.
  • We do not offer a CEO peer network.
  • We do not coach first-time managers or emerging leaders. The floor is a Director stepping into a VP role.
  • Coaching is not therapy, counselling, or mental-health treatment.
  • We do not guarantee a promotion. Coaching changes how you operate; it does not control the decision.
Sector

Healthcare leadership coaching for health-system executives

Healthcare leadership coaching is executive coaching for senior leaders in hospitals, health systems, payers, and provider groups: CMOs, CNOs, COOs, service-line VPs, and those above them. The discipline is the same as in any large organisation.

The context differs: clinical governance, physician and administrative leaders side by side, and decisions with patient and commercial consequences.

Physician executive coaching addresses a specific transition. A clinician moving into enterprise leadership must lead recent peers, make budget calls that cut against clinical preference, and speak for clinicians to a board that thinks in financial terms. Clinical training covers none of it.

Healthcare executive coaching typically focuses on three things: holding authority physicians grant socially rather than structurally, communicating with a board weighing margin against mission, and leading through change the executive did not choose.

Sector

Nonprofit executive coaching for EDs and senior leadership

Nonprofit executive coaching supports executive directors, CEOs, and senior leaders in mission-driven organisations, where the core challenge is structural. A nonprofit executive answers to a working board, carries fundraising alongside operations, and leads staff driven more by mission than pay. Authority is more distributed and negotiated.

Executive coaching for nonprofit leaders centres on the board relationship. An executive director who manages the board well has room to lead; one who does not spends the year defending decisions. The work covers bringing hard recommendations, handling a founder or long-tenured trustee, and holding strategy when funding pulls elsewhere.

Sector

Sales leadership coaching for CROs and VPs of Sales

Sales leadership coaching develops the senior commercial leader (the CRO, VP of Sales, or SVP of Revenue), not the sellers below them. Sales training improves how a rep runs a deal. Leadership sales coaching improves how an executive builds a commercial organisation, forecasts credibly, and holds a number they do not personally close.

The usual trigger is a leader who excelled at selling and now must build a system that sells without them. Old instincts, such as taking the hard call or running the key account, start to limit the team’s growth.

Typical focus areas: forecast credibility with the CEO and board, a leadership layer beneath you, pipeline discipline without micromanaging, and cross-functional work with product, marketing, and finance.

Sector

Educational leadership coaching for superintendents, deans, and principals

Educational leadership coaching supports senior leaders in schools, districts, and higher education: superintendents, deans, provosts, and heads of school. Governance sets it apart: an elected or appointed board, unionised or tenured staff, and parents, faculty, and alumni who see themselves as stakeholders.

Executive coaching for principals and heads of school tackles the same problem at building level: leading a faculty you cannot easily reassign, holding an instructional standard without adversarial supervision, and managing parents who can reach your board.

Training programmes give a cohort shared frameworks, while coaching works one leader’s live situation, so most districts pair the two.

By City

Executive coaching services by city

Executive coaching services are delivered virtually, so the same coaches and the same structured engagement are available to senior leaders in every U.S. market. What changes city to city is the leadership context: the industries that dominate, how the executive population is spread across a metro, and the transitions leaders there face most often. Each city page below covers that context and the VP and SVP, C-suite and executive leadership coaching we offer in that market.

Two executives in conversation in a modern meeting room overlooking the city
Frequently Asked Questions

Executive coaching services: common questions

What do executive coaching services include?

A complete service includes a DISC or 360° assessment, a written plan with three to five measurable goals, recurring one-to-one sessions, between-session access to the coach, and impact measurement at midpoint and close.

How much do executive coaching services cost?

Industry rates run $300 to $1,000+ per session and $5,000 to $20,000+ for a six-month engagement. C-suite advisory runs $15,000 to $65,000+ annually. Organizations budgeting through L&D typically plan $10,000 to $15,000 per leader per year. See our cost guide for the full breakdown.

Who are executive coaching services for?

They are designed for Directors moving into VP roles, VPs and SVPs leading other leaders, and C-suite executives facing enterprise-level decisions. The common thread is a change in altitude, not function or industry.

How long does an executive coaching engagement last?

Most engagements run six to twelve months, with two one-hour sessions per month. Shorter terms rarely produce durable change, because leaders need live situations to practise against and a full feedback cycle to measure.

Do executive coaching services deliver measurable ROI?

Yes, when scoped to real business goals. In the ICF and PwC Global Coaching Client Study, companies reported a median ROI of 700%, and 86% at least earned their investment back. A separate MetrixGlobal study of a Fortune 500 program measured 788%. Stratos Coaching ties every engagement to three to five measurable goals.

How do you measure the results of executive coaching services?

Results are measured against the goals set at intake. A rigorous engagement re-runs the 360° assessment at close, scores goal attainment, and gathers feedback from the leader's manager and direct reports. It also tracks the business metrics coaching should move, such as retention, decision speed, and stakeholder trust. Stratos Coaching builds this into the midpoint and final reviews.

Is executive coaching the same as therapy?

No. Executive coaching is non-clinical professional development focused on leadership behaviour, decisions, and outcomes, while therapy is clinical care from licensed professionals. An ethical coach refers clients to a licensed mental-health professional when needed.

The Executive Coaching Guide

Go deeper on the fundamentals.

The definitional references behind this service: what it is, how it works, what it costs, and how to choose well.

The definition, the process, and what it changes.
The mechanism, the stages of an engagement, and the evidence.
The questions to ask before you sign.
Industry pricing by level, structure, and term.

Start with one honest conversation.

Tell us the transition you face and what you need to prove. In twenty minutes we will map an engagement and say honestly whether it is the right call.

Book a Free Call
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